Rosendin Electric celebrates 100 years

The company is celebrating with a rebranding and social media campaign.


Rosendin Electric, San Jose, California, is celebrating its 100th anniversary this year with a rebranding, a new social media campaign and more.

The electrical contracting industry’s largest employee-owned firm says in a press release that its new logo will simply be “Rosendin” to reflect the company’s growth in services offered beyond electrical, including design-build engineering, building information modeling, prefabrication, renewable energy, network services and service and maintenance.

“I really believe that this is just the beginning for us as an organization,” says Larry Beltramo, the president and COO of Rosendin. “We have built a solid foundation of trust, a culture of innovation and a strong desire to bring value to every customer on every project. This outward focus has helped us through both the good times and the bad times, and I don’t see any reason to think it is going to stop.  Our people just won’t let that happen.” 

Rosendin will also be celebrating its centennial throughout 2019 with a variety of events and campaigns. Throughout the year, Rosendin will look back at “100 Empowering Events” that shaped the company and will be sharing those events online with #Rosendin100 and #SharedSuccess1919. Other events and programming will be announced as details are finalized.

“For 100 years, Rosendin has created a reputation for building quality electrical installations, building value for our clients and building people within the company,” says Tom Sorley, the chairman and CEO of Rosendin. "Our shared success since 1919 is thanks in large part to our loyal customers. Year after year, our customers have turned to us to partner on some of the most complex projects because of our commitment to building quality, building value and building people. While our teams bring competency and capacity to our projects, it is the character of our employees that differentiates us most of all.”

With revenues upward of $2 billion, Rosendin has grown substantially since it was founded in 1919. It now has 6,000 employees across 15 regional offices nationwide, each of which offers an increasing number of services. Rosendin says it credits its longevity and shared success to its employees, who purchased the company from the Rosendin family in 1992. The company became 100 percent employee-owned in 2000.

“Employee ownership means we are not just another electrical contractor. As owners, we care about and truly listen to one another, as every employee has a stake in the future success of our company,” says Sorley. “That is why we have, and will continue to foster, a culture of shared ownership.”

In 2018, Rosendin was honored with the 2018 Grand Award for Construction Safety Excellence by the Associated General Contractors of America at the 19th Annual Construction Safety Excellence Awards. Rosendin also received the first place award in safety for Specialty Contractor over three million man-hours.

For more information on Rosendin’s services, history, and impact, visit www.rosendin.com.