Priestly Demolition announces new vice presidents

Priestly Demolition Inc. (PDI) has added two new vice presidents to its executive team, as Connie Clearwater will assume the role of vice president of marketing, communications and business development and Justin Olthof will be vice president of sales and estimating.

According to PDI, both individuals have played a large role in the company’s significant market growth over the past few years. Clearwater and Olthof will work together to drive the company's growth and long-term strategic goals.  

Olthof started his career at PDI as a summer student in 2011. During that time, he learned about the demolition industry under the mentorship and guidance of PDI President Ryan Priestly and Vice President of Operations Brian Priestly. In 2012, Olthof was hired as an estimator, playing a key role in expanding PDI’s portfolio of projects in Ontario.

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In 2021, Olthof was promoted to chief estimator and has since led the estimating team on large, award-winning projects, the company says, helping to drive PDI’s growth across Canada and the U.S.

In his new role, Olthof will continue to serve PDI’s customer base while leveraging his project experience to create strategic partnerships and expand the sales and estimating department across North America.

Clearwater specializes in creative concept development, strategic marketing, brand strategy and business development. Before joining the PDI team in 2021, Clearwater ran a successful graphic design and branding studio for 17 years.

Her client portfolio ranged from top industrial and global corporations to leading national brands, government agencies, startups and not-for-profit associations. Clearwater has more than 25 years of industry experience and a proven track record of developing successful brands and implementing successful marketing strategies that take a company vision to the next level, PDI says.