Liebherr USA brings distributors together for training seminar

The Earthmoving and Material Handling Technology business unit of Newport News, Virginia-based Liebherr USA Co. held an on-site sales and training seminar recently for distribution network participants to receive product knowledge and hands-on machine time featuring many of the product segment’s offerings.

The event consisted of five classroom sessions for participants to learn from Liebherr staff members, followed by tours of the Liebherr USA headquarters and the neighboring Liebherr Mining Equipment facility.

Liebherr staff members and participants also went to a nearby Liebherr quarry, where the hands-on training on what Liebherr calls a wide range of is earthmoving and material handling technology products was held.

“In a more and more digitalized world, in-person trainings continuously serve as the dynamic heartbeat of distribution networks, forging of connections, and conveying essential information about Liebherr earthmoving and material handling equipment,” says Kai Friedrich, Liebherr’s divisional director of earthmoving and material handling technology. “The value lies not only in the dissemination of knowledge, but also in the intangible magic of human interaction, sparking innovation and simply having a good time together.”

The five classroom sessions were conducted by Liebherr product management team members from both the United States and Europe. Earthmoving and material handling machines covered included crawler excavators, wheel loaders, dozers, material handlers and the TA 230 articulated dump truck.

At the quarry, the same product range was featured in the hands-on sessions, which allowed participants to use what they learned in the classroom into practice, with Liebherr product managers onsite to support.

“This sales and product seminar plays a vital role in empowering our dealer sales force with the essential tools and knowledge required for successfully selling Liebherr equipment,” says Nick Rogers, general manager of product management and sales support at Liebherr.

"We firmly believe that by developing a deeper comprehension of our product lines and their distinctive features, sales representatives will be better positioned to engage customers with confidence, presenting solutions that ensure optimal results.

“Beyond the scope of training, the sales seminar fosters connections among dealerships nationwide, affording representatives the opportunity to network, exchange ideas and share effective solutions that have been employed to overcome challenges encountered in their daily operations.”