Liebherr names new US managing director

Global machinery maker Liebherr Group has announced the appointment of Kai Friedrich as managing director of Newport News, Virginia-based Liebherr USA Co. Friedrich, who will officially assume his new role on August 1, will be taking over the role previously held by Peter Mayr. He also will serve as divisional director for construction equipment.

In his role as managing director, Friedrich, who has served in varying capacities with Liebherr Group for 17 years, will be asked to provide leadership and guidance necessary to oversee and implement the corporate and strategic plans for the nine product segments that are part of sales and service organization Liebherr USA.

The nine product segments include mobile and crawler cranes, tower cranes, construction equipment, components, concrete technology, refrigeration and freezing, mining, deep foundation machines and maritime cranes.

As divisional director for construction equipment, Friedrich will be responsible for managing the team of Liebherr sales, service, training and product management staff for the construction equipment product range.

“Kai Friedrich has a proven track record of leadership and many accomplishments with Liebherr over the years,” says Dr. Torben Reher, another managing director with Liebherr USA. “He brings a wealth of knowledge and experience from several Liebherr companies in various international markets and will no doubt be a tremendous asset to the growth of our product segments here in the United States.”

Previous Liebherr positions held by Friedrich include posts in the Middle East and Africa region and as managing director of Liebherr-Export AG.

“I am looking forward to working with our experienced team and the well-established distribution network in supporting and engaging our customer base here in the U.S.,” says Friedrich. “It is a pleasure and honor for me to join the Liebherr USA team. Considering the potential, diversity and importance of the U.S. market for Liebherr, I’m thrilled to lead the team into this new, exciting period post-COVID-19.”