LafargeHolcim US, legacy brands rebrand as Holcim US

LafargeHolcim in the United States, with headquarters in Chicago, has unveiled its new identity as Holcim US. According to a release, the move is in an effort to unite the legacy brands and strengthen the company’s mission to “build progress for people and the planet across the nation.”

The US transition to Holcim, the first for Holcim Group, has been referred to as a significant milestone and will play an essential role in accelerating the company’s climate goals.

“The Holcim US identity is inspired by our talented people, rich culture and commitment to building a sustainable future,” says Jay Moreau, CEO of Holcim US Aggregates & Construction Materials. “We’re coming together as one team to accomplish ambitious goals in sustainability and innovation, and to deliver on the value proposition for us and our stakeholders.”

Holcim US currently operates in 43 states and offers a range of cement, concrete, aggregates and asphalt products and services through brands Lafarge, Holcim, Aggregate Industries and Lattimore Materials. With Holcim transitioning in the US, the company says its legacy market brands will “enjoy a greater sense of unity and identity in their markets.”

“As Holcim US, we now share a common purpose and vision that draws on the group’s rich 200-year heritage of building progress,” says Toufic Tabbara, interim CEO for US Cement and North America region head at Holcim. “As the company transforms to become the global leader in innovative and sustainable building solutions, our U.S. organization becomes even more closely linked to the leadership position that Holcim Group has been building globally.”

In July 2021, Holcim US’ parent company, Holcim Group Ltd. first launched its new identity that aims to make cities greener, empower society with smarter infrastructure, improve living standards for all, and build more with less. In the pursuit of becoming a net-zero company, Holcim says its mission is to put sustainability at the core of its strategy and drive the circular economy.