Heidelberg name replaces Lehigh Hanson

Germany based Heidelberg Materials says its own brand identity will be used pertaining to the facilities and operations of the former Lehigh Hanson Inc. business units based in Irving, Texas.

Heidelberg Materials announced in early January that the change is “effective immediately” for the company’s corporate office and its “core brands of Lehigh Cement and Hanson Aggregates.” Adds Heidelberg, “The majority of the company’s other subsidiaries in the United States and Canada will change their brands to Heidelberg Materials in the coming months.”

“This is a major step change for our company, both globally and here in North America,” says Chris Ward, president and CEO of Heidelberg Materials North America and a member of the managing board of Heidelberg Materials.  “We are thrilled to begin this transformation in North America today and continue our global journey to grow our business beyond cement and aggregates and become the most sustainable company in the sector.”

On the sustainability front, Heidelberg Materials (while still known as Lehigh Hanson) acquired Pacific Northwest aggregates recycler JEV Recycling Inc. last October.

At the time, Ward said the transaction “highlights the importance of finding innovative ways to serve the growing needs of our customers for responsibly sourced and circular products so they can meet the sustainability targets of their projects.”

Sponsored Content

A Secret Weapon for Growing Your Lawn Care Business

Retargeting ads allow you to re-engage visitors who leave your lawn care website without converting, helping you stay top-of-mind and increase leads. This article explains how retargeting works, why it’s effective, and how to implement it for your business.

Complete Online Marketing Solutions

Sponsored Content

A Secret Weapon for Growing Your Lawn Care Business

Retargeting ads allow you to re-engage visitors who leave your lawn care website without converting, helping you stay top-of-mind and increase leads. This article explains how retargeting works, why it’s effective, and how to implement it for your business.

Complete Online Marketing Solutions

Sponsored Content

A Secret Weapon for Growing Your Lawn Care Business

Retargeting ads allow you to re-engage visitors who leave your lawn care website without converting, helping you stay top-of-mind and increase leads. This article explains how retargeting works, why it’s effective, and how to implement it for your business.

Complete Online Marketing Solutions

Sponsored Content

A Secret Weapon for Growing Your Lawn Care Business

Retargeting ads allow you to re-engage visitors who leave your lawn care website without converting, helping you stay top-of-mind and increase leads. This article explains how retargeting works, why it’s effective, and how to implement it for your business.

Complete Online Marketing Solutions

Sponsored Content

A Secret Weapon for Growing Your Lawn Care Business

Retargeting ads allow you to re-engage visitors who leave your lawn care website without converting, helping you stay top-of-mind and increase leads. This article explains how retargeting works, why it’s effective, and how to implement it for your business.

Complete Online Marketing Solutions

Sponsored Content

A Secret Weapon for Growing Your Lawn Care Business

Retargeting ads allow you to re-engage visitors who leave your lawn care website without converting, helping you stay top-of-mind and increase leads. This article explains how retargeting works, why it’s effective, and how to implement it for your business.

Complete Online Marketing Solutions

Sponsored Content

A Secret Weapon for Growing Your Lawn Care Business

Retargeting ads allow you to re-engage visitors who leave your lawn care website without converting, helping you stay top-of-mind and increase leads. This article explains how retargeting works, why it’s effective, and how to implement it for your business.

Complete Online Marketing Solutions

Sponsored Content

A Secret Weapon for Growing Your Lawn Care Business

Retargeting ads allow you to re-engage visitors who leave your lawn care website without converting, helping you stay top-of-mind and increase leads. This article explains how retargeting works, why it’s effective, and how to implement it for your business.

Complete Online Marketing Solutions