Genesis to bring hot rod driver to ISRI2024

Three-time National Hot Rod Association (NHRA) Top Fuel world champion Antron Brown will be signing autographs and meeting attendees at the upcoming ISRI2024 convention in Las Vegas this April.

Brown will be “front and center” at the Superior, Wisconsin-based Genesis Attachments' ISRI2024 booth April 15-16 at the Mandalay Bay Resort & Casino. He will appear along with the 11,000-horsepower Matco Tools dragster he drives.

Genesis also is a 2024 sponsor of Brown and the AB Motorsports team.

“We’re looking forward to hosting Antron at ISRI and sharing his story and success with the recycling industry,” says Justin Palvere, director of North American sales at Genesis. “This sponsorship is a great fit for us since our tagline is ‘The Promise of Performance’ and Antron and team are top performing world champions.”

AB Motorsports is entering its third full season of NHRA competition, with Brown competing on the 21-race Mission Foods Drag Racing Series. Angelle Sampey, another AB Motorsports driver, is competing in both Mission Foods and Lucas Oil Series races in the Top Alcohol Dragster division.

In his first two seasons as an NHRA team owner/driver, Brown has won six races in nine final round appearances and earned one No. 1 qualifying award. He began the 2024 season one race win shy of 75.

“We’re excited to display our Matco dragster at the ISRI trade show in Las Vegas next month," Brown says. "It’s a key initiative for Genesis, and we’re eager to support the event and engage with the recycling industry.

“It’s thrilling when you can bring new partners to the sport of NHRA Drag Racing and get them hooked on the nitro and power of the exhilarating sport we love.”