Fecon restructures dealership system

Lebanon, Ohio-based Fecon says it has restructured its dealership program “to better align it with how customers want to purchase their equipment and services in North America.”

The wood processing equipment and attachments firm’s new multi-tiered structure includes Associate Level dealers who maintain a minimal level of Fecon attachments and ancillary parts; Partner Level dealers who stock a more extensive level of attachments and their associated service parts and provide some level of service; and Signature Level dealerships that stock Fecon attachments and tractors, as well as their corresponding service parts, have at least one on-site Fecon specialist who have has passed “extensive factory training, and provide comprehensive in-shop or in-field service capabilities.”

 Says Fecon Vice President of Dealer Development Mike Kucharski, “We realize that in many instances, dealerships are the backbone of the industry and serve as an extension of our company in the field. We have partnered with our Signature Level dealers so that customers will have a knowledgeable, Fecon-trained expert locally available. That—coupled with their extensive commitment to equipment and parts inventories, exclusive availability of Fecon tractors, rental fleets and service availability—assures customer success in all aspects.”

Continues Kucharski, “We realize that a customer who is looking for a one-time purchase may be more comfortable buying from a dealership that they have a long history with, even though they may not be a Signature or Partner dealership. So, the self-serve dealerships fit that niche. Customers who have a fleet of Fecons and have more all-encompassing needs will naturally gravitate towards Signature or Partner Level dealers. We’re trying to make it easier for customers to buy Fecon equipment whatever their usage level is.”

An online dealer locator tool on the Fecon website has been designed to drive new customers to Signature and Partner dealer levels, says the company.

Fecon manufactures the Bull Hog mulcher, tracked carriers and tractors, and a range of attachments and other equipment for vegetation management.