Photo courtesy of Enviri Corp.
The Rotherham, England, operations of Pennsylvania-based Enviri Corp. and its Harsco Environmental business unit have adopted the name SteelPhalt as the brand for its steel slag-content asphalt products.
“SteelPhalt has been a pioneer in recycling and high-performance asphalt production since the 1960s and continues its legacy as a leader in sustainable asphalt solutions,” according to the English subsidiary.
The new brand identity includes a new logo featuring a dual-arrow icon to capture the mission of turning steel slag into a sustainable product.
SteelPhalt’s steel slag aggregate reduces the need for quarried aggregate while offering a sustainable landfill diversion option to steelmakers, according to Enviri.
“The refreshed brand also signifies that SteelPhalt is poised for growth as it continually looks for opportunities to service new markets and geographies, including plans for expansion in the city of Bilbao in Spain," the company says.
“We are thrilled to lead the way in sustainable roadmaking solutions,” says Martin Gray, director of Harsco Environmental’s Ecoproducts Europe division. “SteelPhalt has a long-standing reputation for its innovative use of recycled materials in high-performance asphalt, which our new brand identity captures.”
The SteelPhalt division of Harsco Environmental traces back to the 1960s, sourcing U.K. mill byproduct slag to sustainably produce asphalt that minimizes the use of virgin and mined aggregate.
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