Harsco brands slag-content asphalt as SteelPhalt

The Rotherham, United Kingdom operations of Pennsylvania-based Enviri Corp. and its Harsco Environmental business unit have adopted the name SteelPhalt as the brand for its steel slag-content asphalt products.

“SteelPhalt has been a pioneer in recycling and high-performance asphalt production since the 1960s and continues its legacy as a leader in sustainable asphalt solutions,” states the U.K.-based subsidiary.

Enviri says the new brand identity includes a new logo “featuring a dual-arrow icon to capture the mission of turning steel slag [into] a sustainable product.”

SteelPhalt’s steel slag aggregate reduces the need for quarried aggregate while offering a sustainable landfill diversion option to steelmakers, says Enviri.

States the company, “The refreshed brand also signifies that SteelPhalt is poised for growth as it continually looks for opportunities to service new markets and geographies, including plans for expansion in the city of Bilbao in Spain.”

“We are thrilled to lead the way in sustainable roadmaking solutions,” says Martin Gray, director of Harsco Environmental’s Ecoproducts Europe division. “SteelPhalt has a long-standing reputation for its innovative use of recycled materials in high-performance asphalt, which our new brand identity captures.”

Enviri describes the SteelPhalt division of Harsco Environmental as one that traces back to the 1960s, sourcing U.K. mill byproduct slag “to sustainably produce asphalt that minimizes the use of virgin and mined aggregate.”