Doosan opts for new name: Develon

Suwanee, Georgia-based Doosan, which is part of South Korean conglomerate Hyundai, says construction equipment formerly sold under the Doosan name “will now be called Develon throughout the world.”

“Effective immediately, Develon replaces the Doosan construction equipment brand," the company says.

The maker of compact excavators and other equipment says “work began to identify a new brand name to replace Doosan following the August 2021 sale of Doosan Infracore to HD Hyundai.”

The name Develon was chosen “to convey the company’s drive to develop onward to bring innovative solutions to the construction equipment industry through technological transformation and the development of exceptional equipment and services,” the company says.

“We believe the new Develon brand will help us build on the success we’ve had in North America over the past 30 years and throughout the world for more than 80 years,” says Todd Roecker, vice president with the rebranded company.

Develon says it will continue to focus on manufacturing equipment for the construction, logging, recycling, mining, rental and agriculture sectors. “Efforts will also be placed on advancing sustainable development through alternative energy sources of power for construction equipment,” the company adds.

Visitors to ConExpo-Con/Agg in March “will see the next phase of the launch with newly branded construction equipment in the outdoor Develon exhibit,” the company says. That exhibit will include  developments in the Concept-X autonomous equipment effort and live demonstrations at the outdoor exhibition in the Festival Grounds lot of ConExpo.

“Our commitment to the construction equipment industry and advancing new technologies has never been stronger than it is today,” Roecker says.

In North America, Develon says it will continue supporting its more than 180 dealer locations in the United States and Canada. Develon North American operations will remain headquartered in Suwanee, where the company operates a training center for dealership service technicians.

“Our dealers and customers should expect the same strong support from Develon in the future,”Roecker says. “We are committed to the long-term success of the new brand and ensuring our customers have the support they need to be successful.”

Develon will continue as a subsidiary in the Hyundai Genuine group alongside Hyundai Construction Equipment (HCE). The two subsidiaries will remain independent construction equipment companies under HD Hyundai. “Together, the two brands will position Hyundai Genuine as a global top-five player in the construction equipment industry,” the company says.

“We’ve grown our construction equipment offering in North America with our line of mini excavators and most recently the addition of dozers,” Roecker says. “These product expansions represent our goal of providing a full line of equipment for our dealers and our customers. We look forward to continued growth here for many years to come.”