PTI buys fellow Case dealer Heartland

Case Construction Equipment has announced that its Louisiana-based dealership group Progressive Tractor & Implement Co. LLC (PTI) has acquired the stores and territories of Arkansas-based Heartland Equipment.

Case, based in Racine, Wisconsin, says the move will help PTI expand its business into the northeastern Arkansas and Memphis, Tennessee, areas and “help more customers in the region succeed with Case equipment.”

For PTI, the acquisition means it now has more than 500 employees and its overall footprint has grown from 22 to 27 locations.

After the acquisition, PTI will offer construction equipment in Jonesboro and West Memphis, Arkansas, in addition to existing Case CE locations in Opelousas, Lacassine and Lafayette, Louisiana.

“This is an important time for our organization,” says Thomas Soileau, PTI owner and dealer principal. “We are thrilled to welcome the employees of Heartland Equipment into the PTI family and are excited to work with the wonderful people in these communities. We pride ourselves on our ability to provide first-class service to our customers and look forward to enhancing our reach and capabilities as we grow our business into northeast Arkansas and the surrounding areas of Memphis.”

Earlier this year, Case recognized PTI, which was founded in 1991, as the winner of its Power Abe Award, also known as the Case Dealer of the Year Award. Case says the award was given to PTI in recognition of its “leading performance in sales, service and financing for customers.”

“Progressive Tractor & Implement has demonstrated time and again a rock solid commitment to customers and advancing the Case brand through exceptional quality, service and hip pocket support,” says Terry Dolan, vice president-North America for Case CE.

“We also celebrate the continuation of a strong Case customer support legacy in the area, built by Jerry Underwood, owner of Heartland Equipment. Jerry started selling Case equipment in his early 20s and has grown with Case over the years into dealership management and ultimately ownership. We appreciate and congratulate Jerry for his decades of partnership and contribution to Case’s success.”