Bomag names new VP of sales and marketing

Bomag Americas, a Fayat company, has promoted Christoph Thiesbrummel to vice president of sales and marketing for North American operations effective July 22.

In his new position, Thiesbrummel will lead Bomag Americas’ dealer channel sales, rental channel sales, sales administration, product management and marketing activities. Based in Ridgeway, South Carolina, Bomag Americas is a manufacturer of equipment including asphalt pavers and milling machines, reclaimer/stabilizers, single drum and tandem vibratory rollers, pneumatic tired rollers, landfill refuse compactors and a range of light compaction equipment.

“I am excited for this new opportunity to grow the Bomag brand in North America, working together with our strong network of partners across all sales channels and the Bomag team in the U.S. and Canada," Thiesbrummel says. "Our entire team is committed to a customer-first approach and will continue to find innovative solutions for our customers’ individual needs.”

Thiesbrummel brings more than 10 years of industry experience to his new position, all within the Bomag organization. After receiving his doctorate in marketing and business management, he began his career with Bomag at its Boppard, Germany, headquarters as pricing and business analytics manager.

He then moved to Bomag Americas to assume the position of sales administration manager, where he oversaw the inside sales team. He also worked with the field sales team, managing market and new dealer development for Bomag Americas. For the last two years, Thiesbrummel served as Bomag Americas’ director of sales, dealer channel for the eastern U.S.

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“Christoph is incredibly talented, has deep knowledge of the Bomag organization and equipment, and has delivered successful results at every level within the organization he has worked,” Bomag Americas President Brian Bieller says. “He recently completed Fayat’s one-year advanced program for high-potential personnel, the Global Fayat Road Academy management training program. His knowledge, dedication and in-depth experience with Bomag make him the right fit for the position.”