Bomag Americas announces director of sales

Ridgeway, South Carolina-based Bomag Americas has announced Bill Nittinger has joined the sales team as director of dealer channel sales, western region and Canada.

In his new role, Nittinger will be responsible for developing and implementing sales strategy, dealer development and working with Bomag territory managers and dealers throughout the region to grow the brand and market share. Bomag manufactures a range of products including asphalt pavers, milling machines, reclaimer/stabilizers, single drum and tandem vibratory rollers, pneumatic tired rollers, landfill reuse compactors and light compaction equipment.

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The position marks a return to original equipment manufacturer (OEM) sales for Nittinger, who brings 36 years of experience to the position. Most recently, he worked as operations manager for an independent heavy equipment distributor.

He also spent 10 years in sales with two larger heavy equipment dealerships, working as operations manager and a sales manager, where he had responsibility for both retail and rental business while growing the dealership’s profitability. Nittinger also offers 10 years of OEM experience in the road building industry, working in sales for another road building equipment manufacturer.

“Beyond his decades of experience working on both the OEM and dealership sides of the business, Bill also has more than 16 years of experience in retail and wholesale finance,” says Cole Renken, vice president of sales and marketing for Bomag Americas. “His enthusiasm for the business plus his wealth of experience will help drive his success for Bomag and our dealers in this region. We are excited to have him join the Bomag team.”

Nittinger expressed excitement to be back in the road building industry, where he worked alongside family members during his time with another OEM. “Working with my dad and brothers helped me to develop a passion for road building," he says. "Additionally, my experience at the dealership level gave me a better understanding of the tools our dealers need to be successful with their business models. Bomag is a quality company with quality equipment, and I’m anxious to do my part to help customers get the most out of Bomag equipment and technology.”