Keestrack to acquire Goldoni

Keestrack, a Belgium-based manufacturer of mining, recycling and construction equipment, has signed an agreement to acquire Goldoni S.p.A., an Italian manufacturer of agricultural and construction machinery. The acquisition allows Keestrack to enter the agricultural market and to grow more in the construction segment.

“After decades of organic growth, we’re glad to continue our growth by expanding our business into the agricultural segment,” says Kees Hoogendoorn, president of Keestrack. “After analyzing many opportunities, we felt personally drawn to Goldoni for its rich traditional family values, which are very close to ours. Our goal is to keep this historic brand alive, supporting the local economy and employment rates.”

“We see a lot of synergy between the current businesses, such as production systems, suppliers and dealer network, which will leverage the Goldoni business to bring success to the company,” adds Peter Hoogendoorn, vice president of operations of Keestrack.

According to a news release from Keestrack, the company says it plans to restart the Goldoni tractors production as soon as possible, focusing on making specialized tractors, transcars and most cultivators.

“The product portfolio will meet the customers’ requirements,” says Roberto Lopes, Keestrack Italy CEO. “We look to the future and want to introduce the K-series open-field tractors in the near future. The Goldoni dealer network, in synergy with Keestrack’s, will be the key to make the orange Goldoni tractors strong on the fields again.”

Goldoni has been around since 1926. According to Keestrack, Goldoni experienced a 50 million euro turnover (or about $60 million) in 2018. The family-owned company shares the same values as Keestrack and listens well to customers’ needs. Keestrack reports that Goldoni “stands for a high technology level, with care for the environment, Italian traditions and passion for design.” With the acquisition, Keestrack says it will save 110 Goldoni jobs as well.