Equipment Report

Rotochopper Inc., St. Martin, Minnesota, has appointed Mike Elling as chief financial officer (CFO).

In this role, Elling will oversee all facets of the company’s financial functions while also helping to drive overall strategy with insight into accounting, audit and tax, finance and information systems.

Elling brings more than 20 years of leadership experience to the role and began his career as an accountant and financial analyst. He has held financial roles in health care and has a background in operational and financial leadership in manufacturing.

Elling served in leadership roles at New Britain, Connecticut-based Stanley Black & Decker, beginning as a plant controller and progressing to plant manager and then business unit controller spanning six North American, European and Asian facilities. Elling also previously served as CFO of Two Harbors, Minnesota-based Builtrite Manufacturing.

“I am thrilled to welcome Mike to the Rotochopper leadership team,” Rotochopper CEO Tosh Brinkerhoff says. “His financial knowledge and operational expertise in the heavy equipment manufacturing sector will provide critical insights to achieve our long-term vision. Mike has achieved growth across multiple businesses throughout his career, and I look forward to his contribution [to] creating value at Rotochopper.”

Elling earned his bachelor’s degree in accounting at the University of Minnesota Duluth and has a lean certification.

“Rotochopper has a deep history, and I’m honored and grateful to be joining such a strong and committed team,” Elling says.

Yanmar CE appoints global CEO

Japan-based Yanmar Holdings Co. Ltd. has appointed José Cuadrado as global CEO and board chair of its Yanmar Compact Equipment (Yanmar CE) business unit.

Cuadrado replaces Giuliano Parodi, who led Yanmar CE for six years and is now transferring to manage the Yanmar Group’s Strategy Division as chief strategy officer.

Cuadrado is a 25-year industry veteran who Yanmar says brings a wealth of relevant construction, industrial and automotive experience, working at leading brands including Ingersol Rand, Doosan Group and CNH Industrial.

Cuadrado joined Yanmar CE in early 2023 as managing director of the company’s Europe, Middle East and Africa (EMEA) region. Those markets produce one-third of the company’s global sales.

A search has begun for his replacement, but in the meantime, Cuadrado will fulfill both global CEO and EMEA roles until a successor is appointed. During that stretch, he will work from his current office in Ireland.

“I fully support our current strategy to become a leader in the compact equipment industry,” Cuadrado says. “To achieve this, we will continue our journey to become a truly global company, focusing on extending our product portfolio and strengthening our dealer network across all major markets.”

Cuadrado holds a master’s degree in business and economics from the University of Valladolid in Spain.

In his new role, he will be responsible for leading organizational integration and improving financial performance, as well as driving customer success through best-in-class product development.